Looking for the best OptinMonster alternative to grow your email list and increase sales?

Unquestionably, OptinMonster is a powerful lead generation tool, but it’s quite expensive for small-scale businesses.

7 OptinMonster Alternatives to Grow Your Site in 2022

If you’re looking for cheaper OptinMonster alternatives, we’ve got you covered.

In this article, we’ve listed the best 7 OptinMonster alternatives. Some tools offer the same features, while others provide a few unique features with varying levels of functionality. Yet, they’re all cheaper than OptinMonster!

Overview of the Best OptinMonster Alternatives

Before we start things off, here’s a quick overview of our findings on the best alternatives to OptinMonster.

OptinMonster AlternativeWordPress PluginFree Version AvailablePricing
1. FireBox✔️✔️€39/year
2. Convert Pro✔️$99/year
3. Bloom✔️$89/year
4. Elementor Popup Builder✔️$49/year
5. Thrive Leads✔️$19/month
6. OptiMonk✔️$29/month
7. Icegram✔️✔️$97/year

Why Look for OptinMonster Alternatives

OptinMonster is a SaaS tool that helps you generate leads by displaying opt-in forms, modal popups, and other promotional elements on your website. 

OptinMonster offers plenty of features, but this service has some major downsides.

1. OptinMonster Is Not a WordPress Plugin

OptinMonster launched as a WordPress opt-in form plugin but later upgraded as a SaaS tool to work with any website and not just with WordPress sites. 

Now to integrate OptinMonster with WordPress, you’ll need to install & activate a separate OptinMonster WordPress plugin. Then, complete the wizard setup process on the OptinMonster SaaS website, and lastly, connect your WordPress site to OptinMonster using the API. 

The whole process is a bit time-consuming and challenging for the users who’ve got a website built with WordPress. 

2. OptinMonster Is Based on Hosted Model

The web-based OptinMonster app works on a hosted model. That means everything is automated and under the control of remote servers. You have no ownership of your forms or popups. Additionally, you can’t control where and how your site and visitors’ data is stored. 

3. OptinMonster Pricing

OptinMonster is a premium tool that comes with four pricing plans:

  • Basic: $108/year supports one site.
  • Plus: $228/year supports two sites
  • Pro: $348/year supports three sites.
  • Growth: $588/year supports five sites.

As you can see from the above pricing plans, OptinMonster is quite expensive compared to the tools on our list. 

The basic plan of OptinMonster starts at $108/year and supports only one site. Many WordPress lead generation plugins offer the same features at just a fraction of the price.

4. Limited Features With the OptinMonster’s Starter Premium Plans

Though the Basic plan of OptinMonster is pricey, it doesn’t provide all the features and allows integrations. For instance, features like countdown timers, exit-intent popups, device-based targeting, and date & time targeting are not included in the Basic plan.

If you want to integrate OptinMonster with your WooCommerce site, you need to go for the top-tier “Growth” premium package.

Further, ​​other advanced features such as onsite retargeting, geo-targeting, and AdBlock detection are also accessible only with the Growth package.

The Best OptinMonster Alternative to Grow Your Site

We have curated this list based on usability, compatibility, and pricing.

There are many WordPress lead generation plugins available on the market. Some plugins lack features, are not updated, and many of them aren’t fully compatible with the new WordPress block editor.

Considering everything, we’ve broken down the best alternatives to OptinMonster below.

1. FireBox

FireBox - WordPress Popup Plugin

FireBox is hands down the best OptinMonster alternative. It provides the same features and more that OptinMonster has, but at a much lower price point.

It’s beginner-friendly and extremely easy to use. FireBox lets you create multiple popup types and helps you convert your site abandoning visitors into subscribers and paying customers. 

Unlike the SaaS-based OptinMonster, FireBox is a native WordPress plugin. This gives WordPress users an easy and hassle-free way to create popups.

For instance, you can display modal popups, sidebars, newsletter opt-ins, sticky bars, scroll boxes, fullscreen overlays, cookie consent notices, and more.

The best thing about FireBox is that it is based on the new WordPress block editor (Gutenberg) that offers a beautiful, modern, and user-friendly interface. So even if you’re new to WordPress, you can build fully-functional and perfect-looking popups for your website. 

Popups are a powerful marketing tool but hamper users’ site navigation experience if not built strategically. FireBox plugin comes with advanced triggers and behavioral targeting features. 

With these features, you can ensure that your popup campaign triggers at the right time and displays to the right segment of the audience.

FireBox Settings Page

FireBox is a complete toolkit to build functional and flawlessly working popups on your WordPress sites. 

Moreover, it doesn’t affect your site speed and provides plenty of customization options to create popups per your website preferences – without adding any code or custom CSS.

Key Features of FireBox

  • FireBox allows users to create multiple popup types such as WordPress modal popups, contact form popups, lightbox popups, fullscreen welcome mats, slide-in scroll boxes, content lockers, and many more.
  • With FireBox’s Smart Triggers, you can display targeted popups to the right people at the right time. On Page Load, On Scroll, On Hover, On Click, Exit-intent, and AdBlock detection are just a few of the many triggers offered by FireBox. 
  • FireBox’s advanced targeting feature allows you to trigger the popup when certain conditions are met. You can target the audience depending on the referral website they’ve arrived from, the pages they visit, their geolocation, the device they use to navigate your site, their WordPress user roles, and many other factors.
  • FireBox has plenty of pre-built popup templates that let you get started in a record time. All templates are customizable, and you can alter them to match your design preferences.
  • It gives you detailed analysis and helps you track which popup campaign is performing well and converting prospects into customers on your website. You can access the data report directly from your WordPress admin dashboard. 
  • Compatible with WPML.
  • Integrates with Google Analytics. 

FireBox Pricing

FireBox is a freemium plugin. The Lite version of FireBox is 100% FREE forever. The Pro plan starts at €39 per year and supports one website. Also, FireBox offers a 30-day money-back guarantee so that you can use the plugin on your site risk-free.

2. Convert Pro

Convert Pro - Lead generation WordPress plugin

Convert Pro is another lead generation WordPress plugin that can be used as an OptinMonster alternative.

It provides a visual drag-and-drop interface and includes pre-built popup templates.

ConvertPro’s advanced triggers and targeting features lets you display messages and create personalized popups depending on the users’ interaction with your site.

Also, ConvertPro supports 30+ email marketing services. You can easily integrate your preferable email marketing tool with ConvertPro to capture leads on your website.

Key Features of ConverPro

  • ConvertPro comes with a simple drag-and-drop editor making the popup building process much easier for users.
  • It offers ready-made popup templates.
  • ConvertPro offers advanced triggers features such as exit-intent trigger, user-inactivity trigger, after-scroll trigger, and more.
  • With ConvertPro, you can target site visitors depending on the referral website they’re navigating from, the pages on your site they are viewing, the device they are using, their geolocation, and many more.
  • Integrates with Google Analytics to display real-time stats of your WordPress popup campaigns. 

ConvertPro Pricing

ConvertPro pricing starts at $99 per year.

3. Bloom

Bloom - WordPress Popup Builder

Bloom is a beginner-friendly email opt-in and lead generation WordPress plugin, introduced by Elegant Themes and created by expert developers of Divi. 

The Bloom plugin comes with an interactive dashboard and allows you to create custom WordPress popups using text, images, animations, and more.

Also, it offers six different types of opt-in forms and 100+ pre-built popup templates to help you convert your site visitors into email subscribers.

Bloom includes some unique WordPress-specific triggers that allow your form to be triggered after a period of inactivity, when your users reach the bottom of a post/page, after completing their purchase or leaving a comment.

Key Features of Bloom

  • Bloom offers six types of opt-in forms, including popups, fly-ins, inline forms, and content lockers.
  • WordPress-specific advanced triggers.
  • In-built A/B testing feature.
  • Compatible with 19+ popular email marketing tools.
  • Page-level targeting rules.
  • 100+ pre-made, customizable templates.

Bloom Pricing

Bloom only has premium packages; pricing starts ​​at $89 per year.

4. Elementor Popup Builder

Elementor - WordPress Popup Builder

Elementor is a popular WordPress builder, providing powerful website building tools to enhance the website building experience. 

Elementor Pro offers a dedicated WordPress Popup Builder that allows you to create custom popups using the drag-and-drop live editor and powerful widgets of Elementor.

Using the Elementor Popup Builder, you can build multiple types of popups, including WordPress lightbox or modal popups, slide/ins, notification bars, and more.

Further, the Popup Builder comes with a precise targeting feature that gives you the flexibility to target your audience by setting up the right triggers, display conditions & advanced settings.

With Elementor Popup Builder, you get complete design flexibility. But it doesn’t provide any analytical data. Also, there’s no feature to implement AB testing of your campaigns.

Key Features of Elementor Popup Builder

  • Provides a drag-and-drop visual builder to create popups.
  • Different types of popups, including cookie consent notices, login forms, and hello bars. 
  • Impressive styling features to design popups the way you want.
  • You can use any Elementor widget to build your popup.
  • Advanced targeting features to control when, how and to whom your popup appears. 
  • 100+ pre-built popup templates.
  • Integrated with popular email marketing services, some of the big names are HubSpot, MailChimp, and Zapier.

Elementor Popup Builder Pricing

Popup Builder comes with Elementor Pro, whose pricing is $49/ per year and supports one website.

5. Thrive Leads

Thrive Leads - Email Listing Plugin for WordPress

Thrive Leads is a popular email list-building plugin for WordPress, created by the makers of Thrive Themes. It is a premium plugin, comes bundled with all Thrive Themes products, and is called Thrive Suit.

Its A/B testing features give more detailed analytics of the opt-in forms based on designs, triggers, content, and offers. You can particularly check which forms performing well and converting more visitors into customers.

Thrive Lead has the same features as other WordPress lead generation plugins, but its unique and powerful A/B split testing features make ThriveLeads is one of the top OptinMonster alternatives.

Key Features of Thrive Leads

  • ThriveLeads comes with a visual drag-and-drop builder,
  • Offers different types of opt-in forms
  • Includes intelligent targeting and advanced triggers 
  • SmartLinks feature for existing subscribers.
  • Compatible with 30+ email marketing services.

Thrive Leads Pricing

Thrive Lead only has a premium package; pricing starts at $19 per month (paid annually).

6. OptiMonk

OptiMonk - Ecommerce Popup Maker

Like OptinMonster, OptiMonk is also a web-based tool, providing features to create high-converting popups for eCommerce websites. 

OptiMonk is not a native WordPress plugin, ​​but you can integrate it with your WordPress site.

Since OptiMonk comes with a free trial package for a month, we have selected it as one of the OptinMonster Alternatives. 

In this free trial, you’ll get access to almost every feature of OptiMonk, including pre-built templates, campaign types, advanced targeting features, and more.

However, some features like A/B testing, unbranded popups, and targeting based on custom variables are excluded from the free trial.

If you’re specifically looking for a popup solution for your eCommerce site, you can consider OptiMonk.

Key Features of OptiMonk

  • Drag-and-drop builder.
  • 300+ pre-built customizable templates.
  • Shopping cart abandonment detection.
  • Customization options allow you to alter color, size, layout, position, and more.
  • Allows creating multiple campaign types such as gamification campaigns, sticky bars, feedback forms, email signups, and SMS signups.
  • Advanced targeting features.
  • Built-in A/B testing.
  • Compatible with popular eCommerce platforms including Shopify, WooCommerce, BigCommerce, and more.

OptiMonk Pricing

OptiMonk offers four premium packages, with a starting price of $29 per month.

7. Icegram

Icegram WordPress popup plugin 

Last on our OptinMonster Alternatives list is IceGram, a freemium WordPress popup plugin. 

IceGram uses a text-based interface and includes trigger options like clicks, user inactivity, exit intent, and time delay.

Regarding targeting features, with the IceGram plugin, you can display popups based on user location, device, visited pages, etc.

Key Features of Icegram

  • 100+ pre-built popup and slide-in designs.
  • Advanced trigger rules, including exit intent.
  • Page-level and geo-targeting
  • A/B testing features
  • Built-in analytics.

Icegram Pricing

Icegarm pricing starts at $97per year.

What Is the Best OptinMonster Alternative for You?

Still, wondering which is the best OptinMonster alternative? That depends on your website niche and marketing approach.

If you want a tool specially built for the WordPress ecosystem and works flawlessly with the new block editor, you can unarguably use the FireBox plugin.

If you want the same features as OptinMonster has, and are ready to spend some bucks, you can try Convert Pro.

OptiMonk is best for those seeking a free marketing solution for their eCommerce websites.

Also, you can consider Elementor Popup Builder if we elements’ design is something that is more important for you. 

And there you have it! We hope this article helped you find the best OptinMonster alternative to grow your site and boost your sales.


Technical Writer

Priyanka is a WordPress enthusiast who writes user-friendly technical articles for marketers, brands, and WordPress users. When she is not working, she is either cooking, singing, or traveling.