Popups are an essential element of web design that can help businesses drive conversions and engage with website visitors. However, not all popups are created equal. As technology and consumer preferences evolve, so do popup design trends. This year, it is vital to keep up with the latest popup design trends that will set your website apart from the rest.
In this article, we'll explore five popup design trends expected to gain traction this year and discuss the benefits of incorporating them into your website's design.
Trend 1: Floating Button Popups
Floating button popups are a design trend that is becoming more popular every year, and it's expected to become even more popular this year. This type of popup is typically displayed as a button that "floats" on the side or bottom of the screen. When clicked, the button expands to reveal the popup itself.
One of the biggest benefits of floating button popups is that they don't interrupt the user experience as much as other popups. In addition, since the button is always visible, users can choose when to engage with the popup content, leading to a more positive user experience.
Floating button popups are also great for mobile devices, where screen space is limited, and popups can be especially intrusive.
Trend 2: Countdown Timer Popups
Countdown timer popups are a powerful way to create urgency and encourage action. These popups typically include a timer that counts down to a specific event, such as the end of a sale or the release of a new product. When the timer reaches zero, the popup can display a call-to-action or redirect the user to a specific page.
One popular type of countdown timer popup is the "Evergreen Timer". With an Evergreen Countdown Timer, all visitors get the same time frame, regardless of when they enter the page. This ensures that all visitors have the same opportunity to take advantage of your offer or promotion.
Countdown timer popups are effective because they induce urgency and inspire users to take action before time runs out. They're often used for limited-time promotions or to encourage users to sign up for a newsletter or webinar. To make the most of countdown timer popups, it's important to make the timer visible and include a clear call-to-action that encourages users to act quickly.
Welcome back popups are a type of popup that's displayed when a user returns to your website after a period of inactivity. These popups can be used to welcome the user back, offer a discount or promotion, or provide a reminder of the benefits of your products or services.
Welcome-back popups usually rely on cookies to detect whether the visitor is new or returning. If the visitor has a cookie from a previous visit, the popup will be triggered to welcome them back and offer them a special deal or discount.
One of the biggest benefits of using welcome back popups is that they can help to re-engage users who may have left your website without making a purchase or taking any action. They're also a great way to personalize the user experience and make users feel valued and appreciated.
When designing a welcome-back popup, it's important to ensure the message is personalized and relevant to the user. Additionally, ensuring that the popup is easy to dismiss if the user is not interested in the offer is important.
Trend 4: Exit Intent Popups
Exit Intent popups are a type of popup that's designed to appear when a user is about to leave your website. These pop-ups can offer special promotions or incentives to users unsure about purchasing or taking specific action on your site.
An exit intent popup works by capturing the visitor's mouse position. When the visitor's mouse reaches the top area of the browser, the popup is triggered to appear. This technique helps to capture the user's attention and encourages them to take action before leaving your site.
Exit popups have been a timeless trend used by marketers for many years. A WordPress exit intent popup can reduce bounce rates and improve conversions on your website.
Some real-case examples of exit popups include offering a discount code to a user about to leave a shopping cart, encouraging a user to sign up for a newsletter before leaving a blog, or collecting feedback from a user before they leave a site.
Trend 5: Video Popups
Video popups are a type of popup designed to display video content from platforms such as YouTube or Vimeo, as well as self-hosted videos. These pop-ups can showcase product demos, provide tutorials or how-to guides, or offer a behind-the-scenes look at your business.
One of the biggest benefits of using video popups is that they can be more engaging and memorable than other types of popups. Videos can tell a story, demonstrate a product or service, or create an emotional connection with the user.
To ensure you embed a YouTube video correctly without impacting your site's performance, visit the Embed YouTube Video in WordPress guide for the best approach.
Trend 6: Yes/No Popups
Yes/No popups are a type of popup that's designed to give users a clear choice between two options. These popups usually feature a question and two buttons, a "Yes" and a "No" button. When the user clicks Yes, they are typically redirected to a landing page where they can learn more about the offer or take the desired action. When they click No, the popup is dismissed.
These popups are typically used to drive traffic to specific landing pages or to confirm a user's decision to take a particular action on your site, such as subscribing to a newsletter or taking advantage of a limited-time offer.
When designing a Yes/No popup, it's important to ensure that the options are clear and that the popup is easy to dismiss if the user is not interested in the offer. By using Yes/No popups, you can increase engagement and conversions on your website.
Trend 7: Fullscreen Popups
Fullscreen popups are another trend that can help your website stand out this year. These pop-ups take over the entire screen, effectively grabbing users' attention and encouraging them to take action.
While fullscreen popups are useful, they need to be handled carefully. They can be intrusive and annoying to users if they are not used correctly. In addition, interstitials and intrusive dialogs can make it difficult to understand your content on Google and other search engines.
To avoid this issue, ensure that your fullscreen popups are not intrusive and provide value to the user. For example, you could use a fullscreen popup to offer a discount code or to encourage users to sign up for your newsletter.
Trend 8: Interactive Popups
Interactive popups are a type of popup designed to engage users in a more immersive and personalized experience. These popups may include games, quizzes, polls, or surveys that can help businesses learn more about their customer's preferences and interests.
One of the biggest benefits of using interactive popups is that they can increase user engagement and provide valuable data that can be used to improve marketing strategies. Interactive popups can also help businesses stand out from competitors and create a memorable user experience.
When designing interactive popups, it's important to ensure they are easy to use and provide value to the user. They should also be optimized for mobile devices and designed to load quickly to avoid frustrating users.
Trend 9: Gamified Popups
Gamification marketing involves applying elements from games to your marketing strategy. Gamification popups are popular for adding fun to the user experience and increasing conversions. With gamification popups, you can engage your visitors and encourage them to take specific actions on your website.
Lucky wheels, scratchcards, and pick-a-gift popups are great examples of gamification marketing campaigns. These popups typically offer visitors a chance to win something, such as a discount, free product, or entry into a giveaway. Using these popups, you can make your website more enjoyable for your visitors and increase their likelihood of converting into customers.
It's worth noting that while gamification popups can be effective, they should be used in moderation. If overused, they can be seen as annoying or intrusive, which can have the opposite effect on your visitors. Additionally, be sure that the popups do not negatively impact the user experience by being too distracting or taking up too much screen space.
Trend 10: Minimalist Popups
Minimalist popups are a design trend that focuses on simplicity and minimalism. These popups typically feature clean, uncluttered designs with minimal text and graphics. The goal is to provide a clear and concise message to the user without overwhelming them with too much information.
One of the biggest benefits of using minimalist popups is that they can be more visually appealing and less intrusive than other popups. They can also help to create a more modern and sophisticated look for your website.
Focusing on high-quality visuals, typography, and whitespace is important when designing minimalist popups. In addition, the message should be clear and easy to understand, and the call-to-action should be prominent and easy to click.
Best Practices for Popup Design
In addition to the abovementioned trends, businesses should follow a few best practices when designing popups for their website. These include:
Timing: Popups should be timed to appear at the right moment, such as when a user has been on a page for a certain amount of time or is about to leave the site.
Relevance: Popups should be relevant to the user and their interests. They should provide value and be personalized to increase engagement and conversions.
Mobile optimization: Popups should be optimized for mobile devices, where space is limited, and users may be more easily frustrated by intrusive popups.
A/B testing: A/B testing should test different popup designs and messaging to determine what works best for your audience.
By following these best practices and incorporating the latest popup design trends into your website, you can create a more effective and engaging user experience that drives conversions and helps your business stand out.
Popup design trends constantly evolve, and staying up-to-date with the latest trends is essential to ensure your website stands out. This year, implementing the top popup design trends outlined in this article will help you increase engagement, conversions, and revenue.
By using non-intrusive popups, creating urgency with countdown timers, welcoming back previous visitors, providing a final opportunity with exit intent popups, and engaging users with video popups, you'll create a website that's visually appealing and encourages users to take action.
Tassos is the co-founder and team leader at FirePlugins. With a background in user-centric design and full-stack development, he is dedicated to ensuring that our products are both intuitive to use and aesthetically beautiful.