Having a website is both challenging and fulfilling at the same time, especially with the competition in the world wide web these days; websites tend to engage more in paid search or ads just to have visitors or users on their site. The real thing is you don’t have to do these things to an extent, especially when you provide great content — because the more your users find your site useful, the more they will likely return.  

The good thing about a reliable and user-friendly website is that it can most probably convert users to subscribers. But the question is, how can I get email subscribers for my WordPress site? Is it possible if I can use WordPress popup plugins or other strategies to gain subscribers? The answer is yes! We listed 10 ways on how you can get more WordPress email subscribers in no time.

10 ways to get more WordPress Email Subscribers

1. Offer a discount to new subscribers

Offering discounts and special deals to your new subscribers will definitely boost the subscription numbers up. It can also lead to referrals. If a user sees that you have fresh offers for new subscribers, they can likely recommend your site to their friends or relatives to sign up for mailing. 

2.  Organize a giveaway

Everyone likes giveaways! It’s an effective way for your users to notice your site. And also, it’s a win-win situation for your website if you will have a giveaway event. Your visitor will benefit from the giveaway, and in return, you will gain an email subscriber. 

3. Display an opt-in popup when the user is about to leave your site

Popups may be annoying to some users, but if used in the right way, popups can definitely help your site in boosting your conversion rates up. Without any technical expertise, FirePlugins’ dynamic and user-friendly popup builder plugin, FireBox, can transform your content into eye-catching or professional-looking popups. A good popup can make users pay attention directly to the details included inside. So yes, with the right strategy and value, popups are helpful, not just for email subscribers but also for site traffic.

4. Limit the collected information (fewer fields in form)

Asking too much information to your visitors just to sign up for an email subscription is not a good idea. If you’re going to ask them for unnecessary details just so that you can persuade them to subscribe to your list then you won’t get any good results. Visitors want something that won’t be a ‘hassle’ for them. Just ask for their email address, or you can ask for their name too, to get a more personalized newsletter. Then after that, you’re good to go! 

5. Display testimonials

Testimonials and reviews can definitely help your site to appear credible to your visitors. Before they sign up for your newsletter, they need assurance that the content they will be receiving will be helpful and legit; that’s why it’s efficient to have a testimonials page or review page that can be accessible to your visitors.

6. Simple content gating

Content gating can be effective, especially when you provide content that your visitors really grab and engage in. Additionally, it can be as simple as having a popup box with an “Enter your email address” format which upon successful submission the user is redirected to a hidden page. You don’t need to overdo your popup with unnecessary details. Keep it simple and direct to the point.

7. Use the sign-up button on Facebook

Did you know that you can add a call-to-action (CTA) button on your Facebook page? Yes, you definitely can! Call-to-action buttons can help your customers reach out to you quickly, such as:

  • Contact you through Messenger, email or phone
  • Placing food orders
  • Shopping
  • Making an appointment for your services

By placing some sign-up button on your Facebook page that connects to your website, they can easily add themselves to your mailing list.

8. Grab attention with a floating bar

A floating bar is a sticky bar that stays to the top, bottom, or side of a web page. Even when visitors scroll up or down on the site, a floating bar stays in place. A floating bar with an eye-catching user interface can definitely be appealing to users, especially if you place it in the proper position that won’t hinder their experience with your website. Our WordPress plugin, FireBox, can also create an intuitive sticky floating popup that can match any website style. 

9. Create audience-specific landing pages

Create an audience-specific landing page that will inform your visitors about the benefits of joining your subscriber list. Provide them with the information, not just tell them that they should subscribe. In this way, they will also be notified of what awaits them in the future.

10. Include a protruding header

When a visitor lands on your website, the first thing that they will see is your header, and you can use this opportunity to grab the attention of your visitors to have an opt-in form under it that is simple yet appealing. 


Having a steadily increasing subscriber list on your website is a sign that you have an effective blog, and your site is providing the right amount of information that your visitors need. It’s through your email list that you may promote your content, offer items, and start new initiatives. In this way, your subscribers will also get posted with your future plans.

You don’t have to do these tips all at once; you can choose the ones that suit your preference and your website. Again, these are just tips that will guide you in getting that email list full! The real strategy lies in how you’ll be going to implement and work on your content to become more appealing and informative to your visitors.  

We hope that these tips we provided will help you in your future endeavor in having that email subscriber list overflowing! For questions, don’t hesitate to leave a comment below. 


Co-Founder & Team Leader

Tassos is the co-founder and team leader at FirePlugins. With a background in user-centric design and full-stack development, he is dedicated to ensuring that our products are both intuitive to use and aesthetically beautiful.