Prevent Campaigns From Appearing on UTM Traffic

When running marketing campaigns, you may want to avoid showing certain FireBox campaigns to visitors coming from specific UTM links.

For example:

• Visitors coming from a paid ad
• Visitors arriving from a newsletter campaign
• Traffic from affiliate promotions

In these cases, showing additional on-site campaigns could interfere with the intended landing experience.

With FireBox, you can prevent this by using the URL Display Condition to detect UTM parameters in the page URL.

Example Scenario

Suppose you are running a Facebook Ads campaign using the following landing URL:

https://example.com/?utm_campaign=facebook

You may want to prevent certain campaigns from appearing for these visitors because:

• The landing page already includes the promotion
• The campaign message would be redundant
• You want a cleaner landing experience for paid traffic

You can exclude these visitors by targeting the UTM parameter in the URL.

How to Exclude UTM Campaigns

Follow these steps to prevent a campaign from appearing when specific UTM parameters are present.

1. Go to FireBox -> Campaigns
2. Edit your campaign
3. Open the Display Conditions panel
4. Click on "Set Custom Rules"
5. Select the URL Condition and set it up as below:

Option	Value
Match	Is not
URL	utm_campaign=facebook

This configuration tells FireBox:

Do not display this campaign when the URL contains utm_campaign=facebook.

Save your campaign settings.

Examples of UTM Rules

You can exclude campaigns based on different UTM parameters.

Exclude Facebook Traffic

utm_source=facebook

Exclude Email Campaign Visitors

utm_source=newsletter

Exclude a Specific Promotion

utm_campaign=black_friday