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Popups can boost signups, recover abandoned carts, and drive sales. But if you're guessing which headline, offer, or call-to-action works best, you’re not getting the full value.

The truth is, small changes can make a big difference. A popup that converts at 1% versus 5% can mean thousands of extra leads or sales. The only way to find out what actually works is through A/B testing.

In this guide, I’ll show you exactly how to A/B test your WordPress popups. You’ll learn what to test, how t...

Popups are an essential element of web design that can help businesses drive conversions and engage with website visitors. However, not all popups are created equal. As technology and consumer preferences evolve, so do popup design trends. This year, it is vital to keep up with the latest popup design trends that will set your website apart from the rest. 

In this article, we'll explore five popup design trends expected to gain traction this year and discuss the benefits of incorporatin...