The Impressions Metric – FirePlugins

The Impressions Metric

Impressions refer to the number of times your popup has been displayed on your site. Let’s say that your popup popped up on your user’s screens a total of 100 times. That means the number of impressions for that popup is 100.

FireBox provides an Impressions metric to help you see in the chart how your popup performs over a period of time.

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