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Popups can boost signups, recover abandoned carts, and drive sales. But if you're guessing which headline, offer, or call-to-action works best, you’re not getting the full value.

The truth is, small changes can make a big difference. A popup that converts at 1% versus 5% can mean thousands of extra leads or sales. The only way to find out what actually works is through A/B testing.

In this guide, I’ll show you exactly how to A/B test your WordPress popups. You’ll learn what to test, how t...

For any WooCommerce store owner, the customer journey is everything. You work hard to get visitors to your site, help them find products, and guide them to the checkout page. But there’s a common point of friction that can derail the entire process: the login page.

By default, when a customer clicks "login," WooCommerce sends them to a separate, generic login page. This interruption forces them to leave the product or checkout page, creating a disjointed experience that often leads to abando...