It’s a frustrating moment for every WooCommerce store owner: a customer browses your products, adds items to their cart, proceeds to checkout, and then vanishes. This isn't a rare occurrence; studies show that nearly 70% of online shopping carts are abandoned. A high WooCommerce abandoned cart rate can feel like a leak in your revenue bucket. While you can't stop every visitor from leaving, you can recover a significant portion of them with the right strategy.
Popups can boost signups, recover abandoned carts, and drive sales. But if you're guessing which headline, offer, or call-to-action works best, you’re not getting the full value.
The truth is, small changes can make a big difference. A popup that converts at 1% versus 5% can mean thousands of extra leads or sales. The only way to find out what actually works is through A/B testing.
In this guide, I’ll show you exactly how to A/B test your WordPress popups. You’ll learn what to test, how t...