What’s New in FireBox: September & October 2025

This update marks a major milestone for FireBox. Over the past two months we've been working on a huge new feature called "Revenue Attribution", which helps answer one of the biggest questions every WordPress eCommerce store owner has been asking: “Do my popup campaigns actually drive revenue?”

If you missed our previous releases, you can check them out here: May & June 2025 and July & August 2025

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Meet Revenue Attribution

FireBox now shows the real impact your campaigns have on your store's revenue with Revenue Attribution. With this release, you can see exactly how each campaign connects to your WooCommerce or Easy Digital Downloads sales. Both direct and indirect revenue are tracked right inside your familiar dashboard, giving you a complete picture of what’s driving your results.

We're talking two types of attribution:

• View-Through Revenue: For visitors who saw your campaign and later made a purchase without clicking.
• Conversion-Through Revenue: For visitors who clicked or interacted with your campaign and then made a purchase.
  Put together, they tell you what traffic + conversions alone never could: which campaigns actually brought in money.

Together, these metrics answer the question that traffic and conversion rates alone couldn't: which popup campaigns actually make you money.

Sales Funnel Analysis

We also added a visual Sales Funnel that maps the entire customer journey:
Views → Clicks → Conversions → Purchases
This gives you a clear understanding of how your visitors move from seeing a campaign to completing a purchase, helping you spot drop-offs and fine-tune your strategy.

Click Tracking

We're introducing click tracking in FireBox. Now you'll see the total number of buttons, links and form input fields clicks inside your campaigns on your WordPress site, not just how many people saw or converted them.

That means you can act on real data, not just guesswork. If a campaign gets many clicks but few follow-up purchases, you might need to adjust the message, reposition the offer, or send clicks to a better landing page. If a campaign gets hardly any clicks, then you know it's time to improve the CTA or eliminate a distraction.

With this new click-tracking feature, you'll clearly understand which campaigns engage visitors and which need work. That understanding helps you refine your campaigns, focus effort where it matters, and increase the chances that clicks turn into revenue.

More Improvements

While Revenue Attribution takes the spotlight, we've also refined the FireBox experience across the board:

• Smart Tags are now replaced in Actions > Custom Javascript.
• The performance chart now shows key metrics right above the graph.
• Display Conditions “Set Custom Rules” button has clearer icon and label.
• Analytics conversion rate and revenue visuals updated.
• Revenue chart changed to a Bar chart type.
• Fixed PHP 8.2 deprecation notices.
• Fixed issues with Embed Campaigns (Custom Javascript, switching campaigns, etc.).
• Removed deprecated core files to keep things clean and fast.

Conclusion

Revenue Attribution marks an important step forward for FireBox, helping your WordPress eCommerce store move beyond impressions to see the real impact of your campaigns.

We always value your feedback and continue improving FireBox to make it even more helpful for you. Have a question or suggestion? Get in touch.