# Prevent Campaigns From Appearing on UTM Traffic

Original URL: https://www.fireplugins.com/docs/howto/prevent-campaigns-on-utm-traffic/
Last updated: 2026-03-05T12:29:38+02:00

When running marketing campaigns, you may want to avoid showing certain FireBox campaigns to visitors coming from specific UTM links.

 For example:

 - Visitors coming from a paid ad
- Visitors arriving from a newsletter campaign
- Traffic from affiliate promotions

 In these cases, showing additional on-site campaigns could interfere with the intended landing experience.

 With FireBox, you can prevent this by using the [URL Display Condition](https://www.fireplugins.com/docs/display-conditions/url/) to detect UTM parameters in the page URL.

 ## Example Scenario

 Suppose you are running a Facebook Ads campaign using the following landing URL:

 ```
https://example.com/?utm_campaign=facebook
```

 You may want to prevent certain campaigns from appearing for these visitors because:

 - The landing page already includes the promotion
- The campaign message would be redundant
- You want a cleaner landing experience for paid traffic

 You can exclude these visitors by targeting the UTM parameter in the URL.

 ## How to Exclude UTM Campaigns

 Follow these steps to prevent a campaign from appearing when specific UTM parameters are present.

 1. Go to FireBox -> Campaigns
2. Edit your campaign
3. Open the Display Conditions panel
4. Click on “Set Custom Rules”
5. Select the URL Condition and set it up as below:

  | Option | Value |
| --- | --- |
| Match | Is not |
| URL | `utm_campaign=facebook` |

 This configuration tells FireBox:

 > Do not display this campaign when the URL contains `utm_campaign=facebook`.

 Save your campaign settings.

 ## Examples of UTM Rules

 You can exclude campaigns based on different UTM parameters.

 ### Exclude Facebook Traffic

 ```
utm_source=facebook
```

 ### Exclude Email Campaign Visitors

 ```
utm_source=newsletter
```

 ### Exclude a Specific Promotion

 ```
utm_campaign=black_friday
```